ABOUT US
We’re a strategic marketing agency with 15+ years of experience helping brands, creators, and startups turn audiences into obsessed communities. From music and gaming to emerging tech, we craft bold campaigns that fuse culture, storytelling, and innovation to drive fan growth and unlock new revenue streams.
We believe the future belongs to brands that turn customers into fans, because fans don’t just buy. They believe, share, and stay.
Founder
Kimberly Knoller
Kimberly Knoller is a strategic marketing executive, Web3 innovator, and fan engagement pioneer. She is the founder of The Knoller Group, a boutique marketing agency working with top-tier clients across music, gaming, Web3, and entertainment. With over 15 years of experience, Kimberly has led integrated growth, brand, and go-to-market strategies for both legacy brands and venture-backed startups, driving measurable success through fandom-first campaigns.
As Chief Marketing and Growth Officer at Earn Alliance, she scaled the platform from 200K to over 730K users, launched viral Telegram games, and led marketing for token and product rollouts, establishing the company as the largest Web3 game discovery and rewards ecosystem.
Previously, she was CMO at Pixelynx, a music metaverse startup founded by Deadmau5 and Ritchie Hawtin, where she led the global launch of its AR game ELYNXIR and sold out 9,000 NFTs in 48 hours through an innovative creator campaign.
As the former head of Fan Engagement Marketing at Warner Records , Kimberly built and led the first direct-to-fan marketing team, helping artists like My Chemical Romance, Green Day, Metallica, and Josh Groban deepen fan relationships and drive revenue across merch, ticketing, and community programs. She also held senior roles at Sony Music, Chrysalis Records UK, and Musictoday
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Through The Knoller Group, Kimberly has advised artists, creators, game publishers, labels, and blockchain startups. She has launched platinum singles, scaled fandom-driven growth loops, and developed full-stack fan engagement strategies. Her clients have included Warner, Sony, Universal, and leading creator networks, with projects spanning music, token economies, immersive digital collectibles, and social-first campaigns.
A Grammy Member and visionary operator, Kimberly continues to shape culture through the lens of fan connection, emerging technology, and storytelling.