NFTs Are About Collecting — and Unlocking What’s Possible

Is it a new NFT SZN?

“NFTs aren’t going away — they’re evolving.” — Gary Vaynerchuk

I saw this recent quote the other day, and it resonated deeply — not just because of who said it, but because I’ve always believed that NFTs are about collecting — and unlocking what’s possible. They aren’t just about the tech — they’re about what they enable.

At their core, NFTs tap into something timeless: the joy of collecting. Whether it’s a baseball card, a vinyl record, or a digital collectible, these items hold meaning because they connect us to something we love.

But here’s the difference: In the digital age, collectibles unlock experiences.Imagine owning a digital collectible from your favorite brand, band, or creator that:

1. Grants you access to exclusive content, events, or perks.

2. Creates a direct connection between you and the brand, bypassing middlemen.

3. Builds long-term engagement, where your role as a fan is recognized and rewarded.

The evolution is exciting because it’s no longer only about speculative value — it’s about the relationships they create.

This is the power of digital collectibles: they’re not just assets — they’re keys to deeper fandom, stronger loyalty, and authentic connection. I’ve spent a couple of decades building fandoms for some incredible global superstars and brands, and the long-term potential for NFTs, when done well, still feels like a no-brainer to me.

When you buy something from an artist’s merch table at a show, you’re not just purchasing an item — you’re buying a memory, a moment, and a connection to something that means something to you. Digital collectibles can take that feeling even further, transforming it into an ongoing experience and a lasting bond.

For brands, the question isn’t whether NFTs fit into your strategy — it’s how can they unlock something meaningful for your audience.

Can collectibles — both physical and digital — create new pathways to fandom?

Where are my believers at?

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